The Resolution: Viral

We liked this idea of taking our cult online, its expanding and spreading through the internet like a virus and brainwashing users, and created this super short viral video out of all the off cuts of footage we had. We didn't want it to reveal anything about the movie or the actual trailer, just to set out a tease about the cult - symbols, the static we'd used in the original trailer, and then used for the background of our website, some extra shots of Jim Jones giving a speech we'd taken off of YouTube, and of Lauren from our main filming shoot - we adjusted the exposure on all of them and whitened them all out to give them this eerie, clinical feel. We wanted it to be super short, we felt 22 seconds was long enough to create a tease but short enough to catch the viewer's attention, and keep it, before realizing what it was and switching it off. We could imagine it being a pop up, literally popping up on people's screens over websites and again incorporated this idea of subliminal messaging - the slogan, the Resolution, the date flashing up, constantly being reiterated into the viewer's mind. We added a short soundtrack - an eerie low sound, almost like a very low horn or breathing and I think it was effective, just creepy enough to unsettle you and imprint itself on your mind.