Research and Planning
We used surveypirate to collect our audience research, which we then used to plan our trailer to fit the specific requirements set by the audience. By using the internet we were able to ask a wider audience including different genders and age groups, which enabled us to create a trailer that was unique.
We used the internet to research previous "cult" films and camera angles they used so we could fit the specifications required for our trailer. Websites such as Youtube have become increasingly popular to find strange film trailers and other mind control clips that the public have posted, so this was our key source of information for viewing existing products.
We researched into colours used in existing posters for our genre along with poster layout. We discovered that blue, black and white were the most commonly used in posters and websites, therefore they were included in our plans and final products.
Construction We researched into colours used in existing posters for our genre along with poster layout. We discovered that blue, black and white were the most commonly used in posters and websites, therefore they were included in our plans and final products.
We used Imovie 09 to edit our trailer, we changed the contrast of the scenes with our actress, as we attempted using Greenscreen. We set up the Greenscreen in several rooms with different lighting techniques such as the 3-point lighting. As we went to edit the greenscreen technique on the imovie software, we realised the lighting wasn't right meaning that where the lighting was harsh on Laurens face, the face became invisible. After attempting this in different rooms we decide to change the contrast to white with her face only slightly visible. This made her look slightly ghostlike.
We used Garageband to edit the sound we took from imovie and soundcloud to accompany our trailer. We had a small noise during the dialogue of our trailer, which after precise and careful editing on Garageband, enabled us to remove it without creating a gap in the speech. Finally we changed the sound level of the music, so that it crescendo at the beginning and the loud bang in the music matched the atomic bomb picture.
We used Youtube, Facebook and Twitter in the filming of our trailer to portray a current "cult" that was rapidly growing and if you didn't follow you would feel isolated. The reason we incorporated social networking sites into our trailer was to explore the issues with digital technology, and to show the influence it can have.
We used the website Wix to create our website. It was designed so that the audience have to watch the pre-teaser trailer before being able to enter the site. We included the "static" as a background which is parallel to our teaser trailer. We decided to use this as well as the "no signal" input in our trailer to portray a professional trailer, and as we wanted a promotional video of a cult, we wanted to give the impression the cult could maybe control the signal.
Evaluation
When we began to evaluate our trailer, we posted it on Youtube, Facebook and Twitter to try to obtain audience feedback. Through posting our trailer on Youtube, we were able to compare our trailer with other A-level trailers as well as current film teaser trailers being released. We posted our trailer on these websites to try and obtain as much audience feedback as we could, and these sites are the most popular for social networking and sharing media with other people.
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