After deciding upon having a predominantly speech based trailer, our priority then was finding an actor/actress to fill the role.
Gender: I'd always envisioned the trailer with a female speaker - she is the cult's figurehead, essentially their puppet and I think females generally have more of a softer manner to them - their voice and features and mannerisms, which makes them seem more approachable I think, and more relatable. I think the Resolution would've chosen a woman because of this, wanting to recruit as many new followers as possible and she would have had her image very manipulated to their ideal.
Class: Our actress should be middle to upper class, very well spoken, Estuary accent, clean cut, eloquent, implying a superior level of intellect - her class is appealing to other members of her class and intelligence, that upper middle class the Resolution wants to appeal to and recruit.
Appearance: I think the cult would want to present somebody aesthetically pleasing, quite attractive but not intimidatingly so. Essentially when you join a cult, to follow the leader of it, you are basically striving to become them, so presenting an attractive woman is them showing what you could become were you to join. In her costume, I think we'd like her to have an edge of severity - wearing a suit, her hair and make up very slick, just to add that degree of professionalism the cult wants to portray and again reiterating her middle class status.
Age: We thought our actress should be reasonably young - late 20's, early 30's? Any earlier than this and we risked undermining the professional image we wanted to portray, youth does have connotations of recklessness and we want our actress to appear completely stable in herself and her status.
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