Final Trailer.

The Resolution: Viral

We liked this idea of taking our cult online, its expanding and spreading through the internet like a virus and brainwashing users, and created this super short viral video out of all the off cuts of footage we had. We didn't want it to reveal anything about the movie or the actual trailer, just to set out a tease about the cult - symbols, the static we'd used in the original trailer, and then used for the background of our website, some extra shots of Jim Jones giving a speech we'd taken off of YouTube, and of Lauren from our main filming shoot - we adjusted the exposure on all of them and whitened them all out to give them this eerie, clinical feel. We wanted it to be super short, we felt 22 seconds was long enough to create a tease but short enough to catch the viewer's attention, and keep it, before realizing what it was and switching it off. We could imagine it being a pop up, literally popping up on people's screens over websites and again incorporated this idea of subliminal messaging - the slogan, the Resolution, the date flashing up, constantly being reiterated into the viewer's mind. We added a short soundtrack - an eerie low sound, almost like a very low horn or breathing and I think it was effective, just creepy enough to unsettle you and imprint itself on your mind.

TRAILER: The Strangers

Trailer Deconstruction

Within this trailer, I really liked the way they conveyed the idea of being watched through the use of the non diegetic camera clicks and the use of a projector show reel. It gave it an interesting old fashioned feel through the jitteriness of the picture. This intensified the tension within the trailer through the quick editing.

I feel it is a good trailer to take influence from as it shows that just through special effects and editing, we can easily make simple camera shots seem effective in creating a type of mood to scare the audience.

The use of whispering combined with an eerie airy sound within the trailer works extremely well at intensifying the mounting tension within the film. It makes it creepier than simple silence, as it is more foreboding and realistic to real life.

There is also an interesting shot that would be good to take influence from where the word 'killer' is written in blood on glass. I like the way the glass is made to look realistically scratched and the positioning of the word on screen means that through the quick editing, the audience is able to see a flash of it, just enough to leave them intrigued.