WHY IT WORKS:
This trailer is literally a 'tease' - it gives away none of the narrative of the film, but like ours will hopefully, interacts with the audience on a personal level, creating a feeling of attachment to the film through the trailer and building hype. This trailer obviously relies on a loyal and vast fanbase and an inside knowledge of the first few films, therefore not needing to reveal masses of the narrative to hook in fresh, new viewers. I think that personability of the trailer is what makes it so scary, having Jigsaw talking directly to you and that line of 'you are being watched,' taps into the very current fears of the public of constantly being watched, CCTV, government, terrorism etc. Also having shots of the video being played on a TV and mentioning the words 'YouTube' makes it very real as they wouldn't be eluded to in the movie itself and again make it all the more personal.
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