Monday, 1 November 2010

The Resolution Symbol.

After many an afternoon doodling, this was the logo we finally decided on.
The eye was taken from an old Egyptian Hieroglyphic of the Sun God 'Ra' which fascinated us and we liked the connotations the eye held in today's society.
That idea of 'being watched' and 'being controlled' - the constant surveillance around us, CCTV, cameras, is this the government, the cult? We thought it had an Orwell 1984 type vibe also, that everything you do is watched and noted, that 'they' are in complete control of your life and everything you do, that paranoia of stepping out of the line and the repurcussions it could hold. There's definately something very ominous about it baring down over you, and the eye in itself does hold Biblical connotations - the eye of God, for example. 
We also thought the eye alluded to this idea of 'seduction', of almost flirtatiousness, that the cult is luring you in and 'seducing' you.
Some say that eyes are the 'window to the soul' and that therefore they are the most honest part of you, that they can't lie so we combined this with the spikes below the eye - again three as a Biblical connotation, the Father, the Son and the Holy Spirit, but the spikes represent danger, that you can see into the cult's soul but you'd get hurt if you were to try and touch it, or into serious danger.

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