Monday 15 November 2010

Research: Typography.

1942 Newspaper: Too creepy? This would be part of all of the cult's advertising campaign and though we want the viewer to be aware of the danger the Resolution hides, the Resolution wouldn't openly advertise this which I think this font does. The slightly eerie typewriter feel, not all quite printed, doesn't fit with our cult's clinically sharp feel, it seems too old fashioned and too creepy.

Old Newspaper: Too thick? Not sure that the title suits being in capitals, it's too much of a statement and again I don't think the typewriter effect works - too old fashioned. The Resolution needs to be modern and contemporary but with an eerie edge.

Typewriter Condensed: In the end, our chosen font. It seems to work much better in lowercase as well - it seems more approachable? The font does seem to be slightly similar to the font of the X Files, it does seem to have a  very sci fi feel to it, but therefore holds those connotations of conspiracy and suspense that we'd like. It also looks like a lot more modern in the style of typewriter - like old 90's computer font which gives more technological connotations we'd like.


Orwell: I think this would work well if it were an older cult, it seems like a font you might find in an old book slightly jagged around the edges, but again we wanted something more modern than this.

Dactylographe: Too wide, it seems disproportionate as a font. I think we liked the look of it because we thought it had a modern, computer type feel but it seems obscurely wide and doesn't have that professionalism we wanted.

Telegraphem: This looks like old army font which is completely the wrong connotation we wanted to give off - we wanted to allude to the cult perhaps having ties with the government and military by including shots of protests and an A-bomb but this would set the tone as a predominantly military based film I think.

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