Final Poster Design!

We'd originally been playing around with using graphics and symbols to get across this idea of technology and our cult using Photoshop, but decided that though this correlated with our trailer, on its own didn't make logical sense - it was almost too subliminal and psychological, too linked into our cult as opposed to advertising the film itself. We decided to go with a photographic image in the end - after one unproductive afternoon Googling Google, we stumbled upon this image of Google reflected in an eye (above - we can't seem to find a source!) We thought this could work for our cult as well - replacing the Google logo with our cult's symbol being reflected into the eye, we liked the concept, that hint at brainwashing we wanted to get across - it reminded me of the brainwashing sequence in The Ipcress File, and the close up of his eyes as the flashing images reflect in it - I liked this idea that the cult was visually penetrating the brainwashee, or that the cult was always inside of us.

The Original Image:

We used our actress - Lauren Bradley's eye, because not only were they piercingly blue, but it established this idea that she was the cult's puppet, that she had been manipulated and brainwashed like all the other cult members even though she figure headed it and that the cult were in complete control of her. It took quite a few attempts to get all the positioning quite right - we used the dark room, keeping the whole room in darkness except for a laptop we placed on Lauren's knee with the symbol on its screen and tried to reflect directly into her pupil - we thought the artifical light of the laptop onto her face gave that technological feel to the shot, the whiteness and hints of blue it reflected. This was the best shot and I think we got it almost exactly how we'd envisioned it, we now just needed to edit it.

First Edit:

We wanted her face to have the same white finish it had in the trailer, and enhanced the exposure of the shot, lowering the saturation very slightly but also upping the contrast so that her eye lashes, and particularly the logo, stood out the most. We added slight tints of blue to add that technological feel and increased the whites of her eyes to make them unnaturally white - we wanted it to look like she was mid brainwashing, stunned and blinded.

Almost Final Edit:

Here we added in the font - we compositioned the eye slightly more to the right and added in the titles in our chosen font, Typewriter Condensed - borrowing the bottom credits from another film poster. We enlarged the whole picture very slightly as we wanted the majority of the lower half to be white, smoothing out her skin on Photoshop and again increasing the levels of white and the contrast just a touch. We wanted to refit the text, it seems stretched and we wanted the The Resolution very slightly bigger and the tagline - 'We are the answer, the only answer' - slightly smaller as well as eliminating the white background it has unfitting to the poster's, we wanted it to be just text on top of the image.