Functionality
cultural awareness, text, download codes, interaction times, LEGALITY -copyright and intellectual property
Design
graphic design, typography, visual elements (attracting people to the general design from the sight), user friendly, aesthetics, proffessionalism (quality of finish), use of colour (or not), layout
Content
purpose (links, attachments), interactivity, verbal expression
Originality
creativity, distinction - multi sensory and emotional expression, predictive research
Originality
creativity, distinction - multi sensory and emotional expression, predictive research
Overall Effectiveness
operational effectiveness, communication effectiveness
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